The Art of Looking Sideways
The Art of Looking Sideways

by Alan Fletcher

Author(s)
Alan Fletcher
Publication
London : Phaidon, 2001
Scope
1064 Pages, illustrated, 25 cm.
ISBN
9780714834498

Loosely arranged in 72 chapters, an inexhaustible mine of anecdotes, quotations, images, curious facts and useless information, serious science, jokes and memories, is presented in an inventive series of pages that are themselves demonstrations of the expressive use of type, space, colour and imagery. The Art of Looking Sideways does not set out to teach lessons, but it is full of wisdom and insight collected from all over the world. Describing himself as a visual jackdaw, designer Alan Fletcher has distilled a lifetime of experience and reflection into a witty exploration of subjects as perception, colour, aesthetics and value. The Art of Looking Sideways is a guide to visual awareness, a compilation that inspires those who enjoy the interplay between word and image, and who relish the odd and the unexpected. The book inspired curator Travis Geertruida in the realization of his exhibtion Positions : Gut Feeling at Stroom The Hague (Feb.7 - April 20, 2025).


Keywords
graphic design , text / poetry
Stroom project
Positions : Gut Feeling
Location
Cabinet 14 - 4: Vormgeving