Media Virus !
Media Virus !
Hidden Agendas in Popular Culture
Douglas Rushkoff

Author(s)
Douglas Rushkoff
Publication
New York : Ballatine Books, 1996
Scope
344 Pages, 21 cm.
ISBN
0345397746

In these information-driven times, the easiest way to manipulate the culture is through the media. A hip and caustically humorous McLuhan for the '90s, culture watcher Douglas Rushkoff offers a fascinating expose of media manipulation already in the nineties of the former age. Bold, daring, and provocative. Media Virus! examines the intricate ways in which popular media both manipulate and are manipulated by those who know how to tap into their power. Douglas Rushkoff shows that where there's a wavelength, ther's a way to "infect" those on it - from the subtly, but intentionally, subversive signals broadcast by shows like "The Simpsons", to the O.J. media frenzy surrounding the Nicole Brown Simpson murder case, chase, and trial. What does it all mean? Unless you've been living in a cave that isn't cable-ready, wou're already infected with the media virus. But don't worry, it won't make you sick. It will make you think .


Keywords
digitization , future scenario's , internet , new media , fake news , 20th cent. - nineties (1990-2000)
Location
Cabinet 11 - 5: Digital Media & the Internet
Remarks
Incl. Bibliographical References