bys Marshall and Eric McLuhan
- Author(s)
- Marshall, Eric McLuhan
- Publication
- New York ; London : OR Books, 2017
- Scope
- 274 Pages, illustrated, 15.5 cm.
- ISBN
- 9781682190968
Marshall McLuhan was the visionary theorist best known for coining the phrase “the medium is the message.” His work prefigures and underlies the themes of writers and artists as disparate and essential as Andy Warhol, Nam June Paik, Neil Postman, Seth Godin, Barbara Kruger, and Douglas Rushkoff, among countless others. Shortly before his death McLuhan worked on a new literary/visual code–almost a cross between hieroglyphics and poetry–that he called “the tetrads.” This was the ultimate theoretical framework for analyzing any new medium, a koan-like poetics that transcends traditional means of discourse. Some of the tetrads were published, but only a few. Now Eric McLuhan has recovered all the “lost” tetrads that he and his father developed, and accompanies them here with accessible explanations of how they function.
- Keywords
- new media
- Location
- Cabinet 11 - 3: Technologie + Posthumanisme
- Remarks
- Incl. Bibliography
based on keyword
