Watch this space!
David Bernstein
- Author(s)
- David Bernstein
- Publication
- London : Phaidon, 1997
- Scope
- 240 Pages, illustrated, 30 cm.
- ISBN
- 0714836354
This book focuses on the history and development of outdoor advertising since the beginning of the nineteenth century. The author examines the rise of 'commercial art', the development of advertising as a discipline and an industry and the role it plays in modern life, also making direct reference to examples of successful advertising campaigns. Far from taking a conventional approach, Advertising Outdoors describes the trajectory of the medium through its ambitions, its bullishness and its constant reinvention. Above all, Advertising Outdoors is an essay on the principles of communication and regeneration that are demanded by the medium's unique place in our everyday life.
- Keywords
- graphic design in public space
- Location
- Cabinet 13 - 2: Grafische vormgeving in de openbare ruimte
- Remarks
based on keyword
