After Neurath: lecture Hugues Boekraad


Date: 7 March, 2007, 20:00 hrs
Location: Stroom Den Haag, Hogewal 1-9, The Hague

As part of the 'After Neurath' event, Hugues Boekraad will give a lecture. Boekraad is known as a design critic, author, and has taught graphic design theory at the Jan van Eijck Academy in Maastricht and the Academie St. Joost in Breda. He has written, among other works, a book about the French graphic designer Pierre Bernard (My Work is Not My Work, 2006), who recently won the Erasmus Prize. Boekraad praises Bernard as someone who does not view people as passive consumers but actively encourages interaction. The work of Pierre Bernard enabled Boekraad to explore what contributions designers can make to the public domain.

The work of Otto Neurath can also be seen as a contribution to public communication. In his talk, Boekraad will attempt to explore the similarities and differences between Bernard's work and the ISOTYPE graphic program inspired by Neurath. Can ISOTYPE be considered a grammar for graphic representations, while Bernard's work is based on a unique rhetoric? In both, invention and system play a role.