Understanding Media
The Extensions of Man
by Marshall McLuhan

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Auteur(s)

Marshall McLuhan

Omvang

382 p., 18,5 cm.

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In Understanding Media : The Extensions of Man, philosopher and scientist Marshall McLuhan discussed how society is shaped and reflected by communications media. He suggested that the medium affects the society in which it plays a role mainly by the characteristics of the medium rather than the content. More controversially, he postulated that content had little effect on society. The writer famously anticipated the impact of electronic media and the internet on culture and society, and challenged our assumptions about how and what we communicate. It also coined the well-known phrases “the medium is the message” and “the global village,” which described, respectively, the hierarchy of media and content and the shrinking of our world due to electronic media. This pioneering study in media theory has greatly influenced academics, writers, and social theorists.

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Locatie in de bibliotheek

Kast 11A - 5: Digitale Media en Internet / Digital Media and the internet

Opmerkingen

First published in England by Routledge and Kegan Paul Ltd, 1964.